Original characters
Memorable heroes and friends across Farmyard, Safari, Frozen Lake, Dinosaur and Space Adventures.
A LITTLE WORLD STUDIOS ORIGINAL
Welcome to our world
Big stories for
little imaginations.
Founded by author and creator Gary Williamson, Little World Studios develops original children’s characters, illustrated stories and coordinated toy concepts designed to stay in a child’s heart long after the story ends.
Our purpose
We make little worlds
with very big hearts.
We believe the best children’s stories do more than entertain. They give young readers a safe way to understand friendship, courage, difference, kindness, disappointment and the extraordinary possibilities hidden inside ordinary days. A memorable character can help a child name a feeling, imagine a solution or recognise that being gentle and being brave often belong together.
Every Little World Studios character begins with a distinctive silhouette, personality and emotional purpose. We then develop the relationships, locations and adventures that make the character feel part of a believable world. The same creative foundation guides our books, plush toys, collectible figures, keychains, activities and future media, so the child meets one consistent friend across every format.
That consistency is important commercially as well as creatively. It gives publishing, toy, retail and media partners a structured intellectual-property platform rather than a group of unrelated designs. Each of the five worlds can stand alone, while all five share the warmth, optimism and family values of the wider Little World Studios universe.
Connected brands
Each world has its own visual identity, values, stories and coordinated consumer-product potential.
Toy concepts
A ready-to-develop portfolio spanning plush, collectible figures, keychains and character-led ranges.
Partner opportunities
Licensing, publishing, distribution, retail-exclusive and manufacturing discussions are welcomed worldwide.
The publishing universe
Five brands.
Six-book character series.
240 books.
The Little World Studios publishing programme is designed as a connected library of 240 illustrated children’s books across five original brands. Twelve titles are already published, establishing the first stories for Leo the Lion, Lila Princess and the wider character universe. The long-term structure gives individual heroes room to lead their own six-book series while continuing to appear in ensemble adventures with friends from their world.
Stories are written for shared reading, bedtime and early independent discovery, with clear emotional themes that parents can discuss naturally with children. Friendship, courage, patience, teamwork, curiosity and respect for the natural world return throughout the programme without turning the adventure into a lesson.
Gary Williamson is the author, creator and founder of Little World Studios. One creative vision connects the character design, storytelling, publishing roadmap and product architecture, helping every new title strengthen the same recognisable universe.
The licensing portfolio
42 characters.
Five worlds.
195 toy concepts.
The portfolio has been planned as a coordinated product system rather than a collection of isolated ideas. Every character can be developed across 20cm, 30cm and 40cm plush, a mini plush keychain and a 6–8cm collectible figure. This structure allows partners to begin with a focused hero range, build a complete character family or introduce new worlds over time while retaining consistent design, storytelling and brand recognition.
Every child deserves a world where kindness is brave, friendship is an adventure and imagination has no limits.THE LITTLE WORLD STUDIOS PROMISE
The next little friend is already on the way
Meet every new character before the rest of the world.
Join the Little World Studios family for first-look character reveals, new plush toy launches, storybook news and the ideas taking shape behind the studio doors.
