Leo the Lion – African Adventure

● Plush & story character ●

↕ Products & sizes: Mini plush keychainPVC figure 20 cm (Small)30 cm (Medium)40 cm (Large)
● Collection: Little Safari Adventures
▣ Birthday: July 23
♡ Personality: Brave • Loyal • Playful • Leader

Brave, warm and always leading the adventure

Leo is the heart of the safari—brave, kind and always ready to lead his friends. With a strong spirit and a warm smile, he protects the group and inspires courage in every adventure.

Join the Little World Studios newsletter and meet every new character before the rest of the world.

Explore Little Safari Adventures · Explore all plush toys · Leo mini plush keychain

▱ Get notified when Leo is available

About Leo ●

✦ Product details ✦

☁ Super soft
premium plush

◇ High quality
& durable

☆ Embroidered eyes
and details

♙ Designed for
hugs and play

✓ Safe for all ages

Why children connect

Leo brings a recognisable strength to every adventure.

Leo is brave, loyal, playful and leader. Those qualities guide the character’s choices, relationships and role within Little Safari Adventures. Children meet a consistent personality rather than a decorative figure, making it easier to understand what Leo might feel, say or do when a new challenge appears.

Leo loves exploring the wide savannah and guiding his friends along every new trail. He leads with courage, kindness and a joyful heart, showing the whole crew that a true leader always looks after others. Through that clear emotional identity, stories can explore confidence, friendship and problem-solving in a gentle way that feels natural to children ages 3–8.

A connected character world

Stories, friendship and imaginative play continue beyond the page.

Leo belongs to Little Safari Adventures, a complete world with its own locations, friendships, visual language and emotional themes. Each member of the crew contributes a different strength, creating ensemble stories in which listening, cooperation and kindness matter as much as excitement and discovery.

The character-led approach helps families move naturally between reading and play. Children can revisit a story, invent a new mission for Leo, bring several friends together or use the character as a comforting companion at bedtime. The same personality and signature details remain consistent across books, plush concepts and collectible figures.

Buyer & factory documents

Leo plush build sheet

Detailed build sheets are supplied to qualified licensing, manufacturing and distribution partners during product review.

License Leo Discuss licensing

20 cm, 30 cm and 40 cm plush formats
Material, embroidery and colour callouts
EN 71, ASTM F963 and CPSIA requirements by market
Indicative MOQ: 3,000 units per 20 cm design
Indicative development lead time: approximately 90 days
Packaging configured with the selected retail partner

The Leo the Lion book collection

Six safari adventure books for children ages 3–8

Follow Leo and the Safari Crew through six beautifully illustrated stories about courage, friendship, teamwork, trust and discovery—all part of the Little World Studios publishing universe.

Book One