A LITTLE WORLD STUDIOS ORIGINAL
Original character toys
Plush toys with
stories in their hearts.
Meet 42 original animal and adventure characters created for children ages 3–8. Each cuddly friend has a name, personality, emotional story and connected world, turning a soft toy into a familiar companion for reading, bedtime, reassurance and imaginative play.
Explore the plush collections →Soft, cuddly and full of personality
Animal plush toys children can know, love and grow with.
Little World Studios brings together the comfort of a favourite stuffed animal and the imagination of an original children’s story. Every character has a distinctive personality, signature colours, recognisable details and a five-view design gallery showing how the plush concept works from every angle. The characters do not exist alone: they belong to complete worlds, form friendships and appear in stories that give children reasons to care about who they are. This story-first approach helps a plush companion remain meaningful beyond the first cuddle.
Made with world-class toy expertise
Developed with Weijun Toys, a Disney-approved toy factory.
Our collaboration with Weijun Toys brings experienced children’s-product development, scalable manufacturing knowledge and retail-ready thinking to the collection. Character designs can be translated into production specifications covering shape, materials, embroidery, colour references, accessories, packaging and market-specific safety requirements. Final compliance documentation is confirmed for each approved product and destination market, giving partners a clear path from original artwork to a consistent manufactured range.
Explore by animal
Find a favourite plush toy friend.
Browse original character designs by animal, adventure world and personality.
Cow plush toys→Lamb soft toys→Pig plush toys→Horse soft toys→Goat plush toys→Puppy plush toys→Chicken soft toys→Lion plush toys→Elephant plush toys→Monkey plush toys→Zebra plush toys→Tiger plush toys→Giraffe plush toys→Hippo plush toys→Crocodile plush toys→Dinosaur plush toys→Space plush toys→Princess character toys→
Choose a character world
Find their perfect cuddly companion.
Explore farm animals, safari friends, dinosaurs, frozen lake characters and little space adventurers.
Farmyard Friends
Little Farmyard Friends
Choose a character to discover their personality, story and complete five-angle plush design gallery.
Dinosaur Friends
Little Dinosaur Adventures
Choose a character to discover their personality, story and complete five-angle plush design gallery.
Frozen Lake Friends
Frozen Lake Adventures
Choose a character to discover their personality, story and complete five-angle plush design gallery.
Space Friends
Little Space Adventures
Choose a character to discover their personality, story and complete five-angle plush design gallery.
Safari Friends
Little Safari Adventures
Choose a character to discover their personality, story and complete five-angle plush design gallery.
One friend, five ways to collect
From little adventures to very big cuddles.
Every character is planned as a complete toy family, with the same expression, colours and personality carried consistently across formats. A mini keychain creates an accessible everyday companion; the three plush sizes support gifting, bedtime and display; and the collectible figure extends the character into imaginative play. Together, these formats allow children to choose how a favourite friend becomes part of their world while giving future retail ranges a clear and easy-to-understand structure.
Mini plush keychain
A little character companion made for adventures anywhere.
20 cm plush toy
A small, cuddly friend sized for little hands and everyday play.
30 cm soft toy
The classic character size for story time, bedtime and hugs.
40 cm large plush
A big cuddle edition designed to make a favourite friend feel larger than life.
Collectable figure
A character figure created for imaginative play and complete collections.
Growing 42-character range
Mini plush keychain buyer build sheets.
Open an individual character page to review the five product angles, packaging presentation and download the full-resolution build sheet.
New collectible range
Meet all 42 characters as 6–8 cm PVC figures.
Explore the complete five-world line-up of freestanding, moulded character figures created for collecting and imaginative play.
Books and toys belong together
Meet the character. Read the story. Continue the adventure.
Explore illustrated animal adventure books by Gary Williamson, with individual book pages and direct links to Amazon.
Plush toy questions
Everything families need to know.
What plush toy sizes are planned?
Each Little World Studios character is designed as a mini plush keychain, a 20 cm soft toy, a 30 cm classic plush and a 40 cm large cuddle edition, alongside a collectable character figure.
Are the plush toys connected to children’s books?
Yes. Little World Studios characters belong to original story worlds, with illustrated children’s books created around friendship, courage, kindness, teamwork and imagination.
Which animal plush collections can I explore?
The growing collection includes farm animal friends, safari animals, frozen lake characters, dinosaurs and space adventure characters.
Where can I find Little World Studios books?
Published titles can be explored on the Stories page, with direct links to Gary Williamson’s official Amazon author store and individual Amazon book listings.
The next little friend is already on the way
Meet every new character before the rest of the world.
Join the Little World Studios family for first-look character reveals, new plush toy launches, storybook news and the ideas taking shape behind the studio doors.
