Safety & Production · 7 min read
What EN 71 Toy Safety Testing Actually Means
A clear introduction to the European toy-safety standard for parents, retailers and licensing partners.
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The Little World Journal
Big ideas for little worlds.
Thoughtful guides for families and educators, practical insight for toy and licensing partners, and stories from inside our character studio.
Parents & Families · 6 min read
Why Children Form Strong Bonds with Soft Toys
A gentle guide to comfort objects, familiar routines and the emotional role a favourite plush friend can play.
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Play & Learning · 5 min read
Seven Small-World Play Ideas with Animal Figures
Simple, screen-free prompts that turn animal characters and household objects into an imaginative world.
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Character Development · 6 min read
How Character Toys Can Help Children Explore Empathy
How stories, role-play and distinct personalities can open gentle conversations about other people’s feelings.
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Behind the Studio · 8 min read
From Character Sketch to Production-Ready Plush Toy
A practical look at how an original personality becomes a plush concept for licensing partners.
Read article →The next little friend is already on the way
Meet every new character before the rest of the world.
Join the Little World Studios family for first-look character reveals, new plush toy launches, storybook news and the ideas taking shape behind the studio doors.